I fell in love with the Best Bar Ever last summer, discovering them in Vendor Village at the CrossFit Games in July. Several companies had bar products with free samples. All were good, some (Rx Bar) were old friends. Mammoth Bar was impressive and new to me. But I was constantly drawn to the Best Bar Ever booth, as was my wife Anne and several other CrossFit friends.
Keep in mind, I’ve been consuming “protein bars” since they were invented. Joe Weider produced his Tigers Milk bars in the 1960s and ‘70s; they were dry, to say the least, if not downright chalky. My couple of dozen Arnold Classic and Olympia experiences have exposed me to virtually every protein bar produced since then. I’ve sampled ‘em, gorged on them, gotten sick from too many. It’s safe to say hundreds and hundreds of protein bars have found their way into my gut in my lifetime. Not sure I’m proud of this, but it’s reality.
More history: protein bars used to be chock full of corn syrup, sugars, all kinds of emulsifiers and smoothing agents. Decades ago I was ignorant about the danger of sugar, to some extent, and somehow bought the marketing that these “protein bars” were special, different and healthy. I even thought they were going to assist me in building muscle. Damn, I was stupid.
My lowest relationship with bars was during my years as a competitive road and mountain-bike racing athlete. All of us were stupid; we thought we were going to exercise away the weird ingredients, and assumed the massive loads of sugar and carbohydrates were needed during the endless hours of daily cardio involved in cycling. Health wasn’t much of a consideration, but honestly, I somehow thought I was still ahead of the curve. How ignorant I was. Clearly I was unaware of the hidden ingredients common in bars then (and often still today): sugar alcohols, starches and other weird, non-food additives.
OK, rant over. I’ve consumed thousands of bars, regret most of them, and years ago came to realize they were doing nothing to help me build muscle, and certainly were not advancing my health and fitness. I was fooled.
The past few years have seen some decently healthy, tasty, protein-enhanced “bar” products come to the market. Some of the old-school manufacturers have dropped the syrups and cut way down on sugar content. More companies are including whey protein rather than inferior low quality varieties of protein (you’d be surprised what can be called protein under FDA guidelines).
The Best Bar Ever stands with the premier protein bar products on the marketplace today, in my opinion. I believe their contents statements; the carbohydrate and sugar levels seem realistic. They’re using whey protein; what more can be asked for in a protein bar!
Ingredients in the bar are listed as Protein Powder Blend (whey protein isolate, micellar casein), natural and artificial flavor, sunflower oil powder (high-linoleic sunflower oil and tapioca maltodextrin), potassium chloride, cellulose gum, soy lecithin, sucralose, almonds, cashews, water, dried cranberries (cranberry, sugar, sunflower oil), dried cherries (cherry, sugar, sunflower oil), oatmeal, pistachios, walnuts, molasses, honey, brazil nuts, pecans, macadamia nuts, salt.
Each bar contains 17 grams of fat; 2.5 saturated, 0g trans fat, 110 mg sodium, total carbs of 22 grams (fiber 3g, sugars 11g) and 15 grams protein. This adds up to 300 calories, half of which are from fat.
The Best Bar Ever tastes superior to any protein bar I’ve put into my mouth. Ever! There is no weird artificial after-taste, at least to my taste buds. The three boxes I’ve gone through have all tasted fresh and wonderful. An aspect of living with these bars is refrigeration; I keep them in the freezer. My friends at Custom Fit Meals recommend this, or at least the fridge. Tip: remove a bar from the freezer, let sit at room temperature for perhaps only five minutes. Pour a cup of freshly brewed coffee. Consume. Heaven.
As Games athlete Tina Schmidt says of her experience with the Best Bar Ever: “I really enjoy them and would buy them by the box. Probably the best clean food bar that I have tried.”
Note her use of the word “clean”. I know Tina, and she and her family eat as healthily as anyone I know. If Tom and Tina Schmidt are this in love with the Best Bar Ever, I’m impressed. My wife Anne enjoys these bars more than any of the endless samples she’s been exposed to over the years; she’s a tough audience but would like to see a couple boxes in our freezer at all times.
Which brings up another good point; the Best Bar Ever needs to be refrigerated or frozen upon delivery. They’re so devoid of preservatives they don’t hold up at room temperature. Wow, what a concept!
The folks at Custom Fit Meals, producers of this fine bar, consider this a real food. So do I. Their use of nuts, molasses, honey, whey protein, dried fruits and oats combines real food with real food. What a concept.
I’ll be subscribing and receiving regular monthly shipments of a box or two of Best Bar Ever. There’s no better endorsement, in my mind, than Anne and I spending real money to have these delivered to our home.